Lincoln Financial Services, Inc. was founded by Michael Lincoln in 1976 in Arvada, Colorado. With a focus on providing financial services to groups and individuals throughout Colorado, the firm maintains a client-focused philosophy—working in the best interests of each client, not any company or financial institution. In fact, we are completely independent from any carrier or provider. This allows us to select from a broad range of available solutions for our clients without being limited to proprietary products or a single provider.
About Us
About Lincoln Financial Services
With a commitment to integrity, expertise, and personalized service, we focus on delivering innovative solutions tailored to help meet the unique needs of each client. Michael’s son, Brandon Lincoln, who began working at the firm in 2011 after spending 10 years as a senior consultant and analyst for a global Fortune 500 organization, took the helm in 2019 after his father retired. Since 1976, Lincoln Financial Services has grown to become a respected leader in financial services in Colorado, providing services for hundreds of clients in the Denver metro and surrounding areas and beyond.
An advisor since 1973, Michael Lincoln founded the firm in 1976. He garnered multiple designations and accreditations, and after helping thousands of clients through the decades, retired in 2019.
An advisor with Lincoln Financial Services since 2011, prior to joining the firm, Brandon Lincoln spent 10 years as a senior consultant and analyst for a global Fortune 500 organization. He took the lead as president in 2019, when his father retired.
Our Mission
At Lincoln Financial Services, Inc., our mission is to empower our clients by providing comprehensive financial plans and sound advice that prepare them for the financial implications of life’s challenges and opportunities. Through our commitment to exceptional service, trust, transparency, and integrity, we aim to build long-lasting relationships that enable our clients to make smart, responsible, values-based financial decisions, even in the face of routine or changing life situations. Our goal is to navigate life’s financial complexities together with our clients, ensuring they have the knowledge and capacity to confidently shape their financial futures.
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Our Financial Planning & Wealth Management Process
LORAN, short for long range navigation, was a hyperbolic radio navigation system used by long-range patrol aircraft operating in the Pacific theatre during World War II. We named our process The LORAN Formula because effective navigation of retirement and financial planning can be likened to piloting an aircraft with precision and foresight. Just as a skilled aviator meticulously charts a course, taking into account various factors like weather conditions, fuel consumption, and airspace restrictions, effective retirement and financial planning involves careful consideration of multiple variables.
LORAN Formula ProcessContact Us
Individuals &
Families
Financial planning encompasses your complete financial picture, including your retirement. We look to help you and your family determine your goals and objectives for your wealth, quantify how attainable those goals may be based on your current situation, and design and implement strategies to help you work toward them.
Businesses &
Organizations
Our group benefits implementation and support services include designing and implementing tailored group benefits solutions, ensuring they meet the diverse needs of owners, organizations, and employees while addressing key concerns such as retirement plans, health insurance, and ancillary benefits.
